Building an Industry We Can Be Proud Of
A global initiative shaping a circular denim future through collaboration and innovation.
The Denim Deal
Denim is worn by all. Its yarns are thick and strong and therefore it is the ideal garment to recycle. Virgin denim fabrics can be blended with recycled yarns without losing their durability. Scaling of non-chemical, mechanical recycling denim is the future. Partners in the Denim Deal unite in their journey to advance POCR and every united effort with POCR by a Denim Deal partner counts towards more shared knowledge and a bigger momentum.
The circular future of fashion starts therefore with denim.
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Pilots
We actively initiate pilots with private and governmental organizations, with the objective to close knowledge gaps needed to scale circularity.
Trade shows
Meet the Denim Deal team at key industry tradeshows around the world—connect, collaborate, and stay informed about our latest work.
Webinars
Join our regular webinars led by industry experts, or catch up anytime with on-demand recordings in our library.
News
Stay in the loop with the latest updates, stories, and breakthroughs from the world of circular denim.
Awards
Our Member Recognition & Awards program honors those leading the charge in sustainability and circularity—first awards coming in 2026.
Our business reality
Today's fashion industry faces ongoing challenges—from geopolitical instability to new legislation demanding greater transparency. Circularity and transparency are no longer optional; they are essential. To stay resilient and relevant, businesses must rethink their approach, be pragmatic and collaborate.
The Denim Deal offers a dynamic network where industry leaders, innovators, and experts collaborate to scale circularity. Members gain access to seminars, workshops, and pilots that turn knowledge into action, offering practical solutions, expert insights, and a space to co-create and drive real change.
Produce 1 Billion+
Pair of jeans with at least 20% POCR
Closing the loop
Updates on progress, partnerships, and innovations driving circularity in denim.
Become a partner
Join a network of denim industry leaders committed to scaling circularity. Gain access to collaboration opportunities, industry expertise and the tools to drive real change.
Become a member
Join a network of denim industry leaders committed to scaling circularity. Gain access to collaboration opportunities, industry expertise and the tools to drive real change.
