Denim Deal Awards Program
The Denim Deal celebrates its members' dedication to advancing sustainability and circularity through a robust Member Recognition & Awards program.
These awards honor both companies and individuals who demonstrate exceptional leadership, innovation, and impact in scaling the use of post-consumer recycled (POCR) cotton. From the Dare to Scale Award for exceeding production goals to the Circularity Trailblazer Award recognizing outstanding individual contributions, our program highlights the achievements that inspire industry-wide change.
By showcasing these successes, we amplify the influence of our members and drive collective progress toward a sustainable future for denim.
The first awards will be given out in 2026 after the first year reporting is complete.
Dare to scale award
The award levels reflect the percentage of the denim collection that contains at least 20% POCR cotton.
- Impact Champion: Over 95% of collections
- Impact Leader: 85%–95%.
- Impact Driver: 65%–85%.
- Impact Contributor: 50%–65%.
This award allows winners to promote their "Dare to Scale" status on their websites and products.
Innovation Award
Honoring companies that drive innovation by surpassing POCR requirements in their fabrics.Circularity Master Innovator: 100% POCR fabrics.Circularity Innovator: 50% POCR fabrics.
Circularity Trailblazer Award
Celebrating individuals who embody leadership, bravery, and relentless curiosity in advancing circularity within the denim industry. These visionaries inspire change through active collaboration and meaningful impact.
Benefits of having the awards
The Denim Deal Awards recognize outstanding achievements in circularity and sustainability, celebrating those leading the way in transforming the industry. It’s more than an award. It’s a mark of leadership in shaping the future of denim.
Showcase your success
Exclusive branding opportunities to promote your achievements.
Gain industry recognition
Enhanced visibility across industry channels.
Connect with leaders
Networking opportunities with other industry leaders.
Lead with purpose
Demonstrating your commitment to sustainability and circularity.
Become a partner
Join a network of denim industry leaders committed to scaling circularity. Gain access to collaboration opportunities, industry expertise and the tools to drive real change.
Become a member
Join a network of denim industry leaders committed to scaling circularity. Gain access to collaboration opportunities, industry expertise and the tools to drive real change.
