Denim Deal Launches New Website with Support from Superstories

The Denim Deal has reached an exciting new milestone with the launch of its brand-new website on April 7th. Developed with the support of creative agency Superstories, the site offers a strong digital foundation for our global mission to scale the use of post-consumer recycled (POCR) cotton in denim production.

The new platform serves a dual purpose. It is both a public-facing space that showcases Denim Deal’s impact, progress, and stories—and a private portal designed exclusively for members. This members-only section provides access to a wide range of valuable resources, including expert webinars, hands-on workshops, pilot projects, research insights, and curated reports.

“We wanted to create a space that reflects the momentum of the Denim Deal while also giving our members the tools they need to succeed,” said Program Manager Laura Vicaria. “This platform will support our community, connect value chain partners, and help accelerate circular action.”

As the Denim Deal continues its global expansion, the website will act as a home for our movement—a space to stay informed, get inspired, and join a collective effort toward a more circular denim industry.

Visit the new site and discover how we’re driving denim forward.